About

A structured school for people who have been made responsible for marketing and are quietly working out what they are doing.

Who this is for

Mostly, someone who did not choose this. Marketing landed on your desk when the agency contract was cancelled, or you run the business and marketing is one of nine jobs you do at half past nine at night, or you are three months into your first marketing role and keep a private list of acronyms you pretended to understand.

If you have no business of your own — because you are changing career — the course gives you one. Three fictional but rigorously specified European businesses, with real constraints and real problems, that you adopt and work on throughout.

How it works

Sixty-five lessons across twelve modules, in a deliberate order. Every lesson is short, and every lesson ends with you producing something rather than merely having read something. Those pieces accumulate: by the end you have a complete marketing strategy for a real business, which is a far more useful thing to own than a certificate.

Why it's free

Because information is not the scarce thing any more. Explanations of marketing concepts are free everywhere and generated on demand by any AI assistant. What is still scarce is sequence, application, and honest judgement on your specific work — so gating the teaching would protect nothing and help nobody.

There is no account required to read any lesson. Creating a free account lets you save your work and track progress. Later there will be a paid tier for the parts that cost money to run — reviewing your work against the published rubrics, and turning what you have built into a finished, exportable plan. The teaching itself stays open.

Who is behind it

One person, writing every lesson. That is a limitation and an advantage: the curriculum has a single coherent point of view, and it gets corrected quickly when it is wrong. The standard the lessons are held to is written down on the editorial page.